Ancillary Benefits Strategy
Case Study | Not-for-Profit Organization | Strategic Vendor Partnerships Evaluation | Ancillary Benefits Strategy
Challenge
A not-for-profit Christian membership organization recognized the one constant their 2+ million members endured was a continual increase in their out-of-pocket healthcare costs; specifically, in areas of dental, vision, hearing and pharmacy. As a result, the organization wanted to offer an ancillary benefit program to their members but didn’t have the resources or expertise to develop this type of offering.
Solution
During the consultation process, Axia discussed with the client the importance to work with an administrative partner that is experienced in providing the level of client and membership support necessary when implementing an ancillary benefit program.
After the introduction and collaboration of Axia’s best-in-market administrative partner a discount dental/vision/hearing/pharmacy plan was created for the client’s members. The program offering was a no cost solution to its members and one that created great marketplace differentiation among other not-for-profit Christian membership organizations. Additionally, due to the many state laws that pertain to the discount and ancillary benefit space, peace of mind was extended from this vendor with the assurance that all program filings and strategies are 100% compliant with every state requirement.
Outcomes
From the continual marketing of the program, membership enrollment has grown month-after-month since the program’s implementation. Enrolled members now recognize savings for common medical expenses and have access to thousands of providers nationwide. Saving examples include the following:
Save 20% to 50% on most dental procedures, including routine oral exams
Save 20% to 40% off the retail price of eyewear
Save 40% off diagnostic hearing services and significant discounts on hearing aids
Save 15% to 60% off generic drugs and from 15% to 25% off brand name drugs
Axia continues to support the client in its relationship with its administrative partner to ensure its ancillary benefit offering remains competitive moving forward.
Contact
For more information, please contact Mark Romie at 952-945-3535 or simply submit the form below.
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